Privacy Policy

1. Introduction

Roots of Glory (“we,” “us,” or “our”) is operated by Themelios Holding, LLC. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at rootsofglory.app and use our mobile application (collectively, the “Service”).

By using the Service, you agree to the collection and use of information in accordance with this policy. If you do not agree with the terms of this Privacy Policy, please do not access the Service.

2. Information We Collect

Personal Information

We may collect the following personal information that you voluntarily provide to us:

• Email address — when you sign up for our waitlist or newsletter
• Name — when you submit a partner inquiry form
• Organization name — when you submit a partner inquiry form

Automatically Collected Information

When you access our Service, we may automatically collect:

• Usage data — pages visited, scroll depth, button clicks, and time spent on pages
• Device information — browser type, operating system, and screen resolution
• IP address — for general geographic location (not precise location)
• Referral data — how you arrived at our site (UTM parameters, referring URLs)

3. How We Use Your Information

We use the information we collect to:

• Send you waitlist updates, launch announcements, and the Haiti Story Pack
• Send periodic email communications (nurture emails, pre-launch updates)
• Respond to partner and sponsor inquiries
• Analyze website traffic and user behavior to improve the Service
• Track conversion metrics (sign-up rates, scroll depth, click-through rates)
• Support A/B testing to improve our messaging and user experience

4. Third-Party Services

We may use the following third-party services to operate and improve our Service:

• Email platform (Mailchimp, ConvertKit, or Beehiiv) — to manage our waitlist and send email communications
• Analytics (Google Analytics 4 or PostHog) — to track website usage and performance
• Heatmap tools (Hotjar or Microsoft Clarity) — to understand how users interact with our pages
• Hosting (Netlify or Vercel) — to serve our website

Each of these third-party services has its own privacy policy governing how they handle your data. We encourage you to review their respective policies.

5. Cookies and Tracking

Our Service may use cookies and similar tracking technologies (pixels, web beacons) to collect usage data. Cookies are small data files stored on your device.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, some features of the Service may not function properly without cookies.

We use cookies for:

• Analytics and performance measurement
• UTM campaign tracking
• A/B testing (when applicable)

6. Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

• Service providers — with trusted third-party services that assist us in operating the Service (email platforms, analytics providers, hosting)
• Legal requirements — if required by law, regulation, or legal process
• Business transfers — in connection with a merger, acquisition, or sale of assets

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy. Waitlist email addresses are retained until the app launches and you either download the app or unsubscribe from our communications.

You may request deletion of your data at any time by contacting us at hello@rootsofglory.app.

8. Your Rights

Depending on your location, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate personal information
• Request deletion of your personal information
• Opt out of email communications at any time (via the unsubscribe link in every email)
• Object to or restrict the processing of your personal information

To exercise any of these rights, contact us at hello@rootsofglory.app.

9. Security

We use commercially reasonable measures to protect your personal information, including SSL encryption for data in transit and secure hosting infrastructure. However, no method of electronic storage or transmission over the internet is 100% secure, and we cannot guarantee absolute security.

10. Children's Privacy

Our Service is not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us so we can delete that information.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last Updated” date. We encourage you to review this policy periodically.

12. Contact Us

If you have questions or concerns about this Privacy Policy, contact us at: